Insights

Skilled Manpower, who is ready to hold the Buyer's hand & walk him through the journey, is missing from the trade. Continuous Grooming, Skill Enhancement & the sense of Belongingness will make the Sales Professional a force to reckon with. It is time groups understand that it is the Human Interaction of premium quality that would help them attain that milestone they are gunning-for Skilled & Trained Manpower will become your Showcase to the World. The need of the hour today is to create that environment for your force to learn & grow towards becoming individuals who help in the closing transaction & take your company's image, business forward.

The number 21 has a magical sound and ring to it. At age 21-22, I joined the real estate sector. My favorite food used to be Nirula's 21 love ice cream. Thirty years on, I am still in love with Realty. The financial year 21-22 looks extremely promising with a fancy roll out of new launches of floors, plots, commercial, etc.. Ready to move in apartments in luxury condominiums are having record-breaking serious site visits. This trend is more prevalent in high growth corridors like Dwarka Expressway with easy airport access.

The real relevant brand influencers have become the darlings of the net, and they come in all shapes and sizes. Indeed, you may not even recognize the influencers at play but remain suitably influenced directly or even subliminally! The influencer marketing platforms on the internet have become quite professional, really with the rise of bloggers and Instagram stars’ reach over target customers has become rather focused and fitted with readymade engagement scenarios. Not only do you get exposure but a sort of endorsement that mere advertisements cannot easily provide. This type of marketing technique has proven to create quite a big impact

We have examples of businesses who adapted & adopted the new ways of working and made fortunes even in these unprecedented times. Similarly, for the real estate sector, the market size is huge and one needs to be innovative enough to find ways & means to achieve the goals. So, find New Users for the existing products & New Usage for the existing customer and ‘reposition’ the offerings in the mind of the prospective customer. For effective sales, this is the best time to Innovate your product offerings, Channel Strategy and Go-to-Consumer Models to become a truly Customer-Centric-Company.

Nishant Chaturvedi is a renowned journalist and anchor. He has more than 20 years of experience as a broadcast journalist. In 2002 he started his career with Doordarshan news and then 2005 he joined sahara India for next 3 years. Then he worked with India TV, News 24, News Express, Aaj tak and many leading channels. Presently He is working as Senior executive editor TV9 BharatVarsh.