Insights

Demand for data was humongous before COVID-19. Post COVID-19 words are not enough to describe the situation. A recent report by telecom gear maker Ericsson tells us that Indians were averaging 12 GB of data per month per user. This is the highest globally, and it would be 25 GB per month/per user by 2025. This amounts to 21 exabytes of data per month. We will analyze the reasons for demand later on. The question is, where will this data be kept as Data localization as a policy will be a norm everywhere in the world. Data Localisation is the concept of maintaining data created in a particular nation within that country's border. The answer is, of course, the 'Data Centres.' Do we have enough data centers in the country today to withstand the sort of demand that is there domestically? Then there is a small matter of Global hyper-scalers eyeing India as a preferred destination for their data center needs. Hyperscalers are enormous companies such as Google, Amazon, Microsoft, Facebook, etc.

Skilled Manpower, who is ready to hold the Buyer's hand & walk him through the journey, is missing from the trade. Continuous Grooming, Skill Enhancement & the sense of Belongingness will make the Sales Professional a force to reckon with. It is time groups understand that it is the Human Interaction of premium quality that would help them attain that milestone they are gunning-for Skilled & Trained Manpower will become your Showcase to the World. The need of the hour today is to create that environment for your force to learn & grow towards becoming individuals who help in the closing transaction & take your company's image, business forward.

The number 21 has a magical sound and ring to it. At age 21-22, I joined the real estate sector. My favorite food used to be Nirula's 21 love ice cream. Thirty years on, I am still in love with Realty. The financial year 21-22 looks extremely promising with a fancy roll out of new launches of floors, plots, commercial, etc.. Ready to move in apartments in luxury condominiums are having record-breaking serious site visits. This trend is more prevalent in high growth corridors like Dwarka Expressway with easy airport access.

The Real Estate Industry especially, which was struggling due to liquidity crisis, low demand, and regulatory framework, suffered substantially in 2020. Will the momentum carry on in 2021? We can make calculated assumptions. One factor that brings back confidence is the discovery of the VACCINE to fight COVID-19 VIRUS. 

The amount of pressure that the Sales Managers in realty carry these days is unimaginable. As it is the industry was slithering, then crawling, and then due to the cash crunch, some realtors threw in the towel! The price of past mistakes, poor fund management, failed commitments, keeping a company afloat, and achieving/ chasing Herculean. At times unachievable, targets are paid for by this new smart boy, expected to be Rafael “men in black” with their undies on their trousers. Yes, Sales Superman.

Real Estate Consultant is the conduit between the customer and the developer. The customer is dependent on his or her consultant to suggest the right property that they would be cherished for years. With a plethora of property options available nowadays, it is but natural for customers to get confused. This is where the consultant, comes in, analyses the various options, and suggests the ones, which a customer can choose from. Consultancy is a service and customers will always appreciate excellent service. The demographics of the customer have changed over the past decade. Customers are now, younger, in the age group of 27 to 32 years, having more purchasing power and technologically more savvy, as compared to 45+ a decade earlier. With double income families, especially in Metros, in vogue, purchasing a property, nowadays, is now a husband-wife joint decision, in the sense that the incomes would be clubbed to avail of loans and other associated benefits.

Why have the developers of one region not explored development in the other domains, even if they discerned opportunity?  Developers have, in accordance with their arena of operations, been classified as National Developers and Regional Developers. I would further say there are Industrialist developers such as TATA, Godrej, Mahindra who have a presence in more than one industry segment – one of them being Real Estate; hence they fall in the category of National Developers.

The real relevant brand influencers have become the darlings of the net, and they come in all shapes and sizes. Indeed, you may not even recognize the influencers at play but remain suitably influenced directly or even subliminally! The influencer marketing platforms on the internet have become quite professional, really with the rise of bloggers and Instagram stars’ reach over target customers has become rather focused and fitted with readymade engagement scenarios. Not only do you get exposure but a sort of endorsement that mere advertisements cannot easily provide. This type of marketing technique has proven to create quite a big impact